Core dna Glossary

Permission Management

Permission Management defines and controls digital resource access, improving security and efficiency.

Personalization

Personalization tailors experiences to individual customer preferences, enhancing engagement and conversions.

Programmatic Media Buying

Programmatic media buying automates digital ad purchases using AI and real-time bidding.

RESTful API

RESTful APIs facilitate scalable, secure web integrations adhering to HTTP standards.

Reusable Content

Reusable content saves time, ensures brand consistency, and supports scalability.

Rich Snippets

Rich snippets enhance search results with additional information, improving visibility and click-through rates.

Rich Text

Rich text formatting enhances content readability, appeal, user experience, and SEO.

Search Engine Marketing (SEM)

Search Engine Marketing boosts website visibility through paid advertising, focusing on PPC platforms like Google Ads.

Search Engine Optimization (SEO)

SEO is the process aimed at improving online content visibility and ranking to drive organic traffic effectively.

Shopping Cart

A shopping cart is a digital basket for online purchases, essential for the checkout process.

Single Source of Truth (SSOT)

SSOT centralizes critical data for consistent use across an organization.

Sitemaps

Sitemaps enhance website crawlability, SEO, and user navigation.