Built for member-driven organizations
Bring your community, content, and operations together in one place. From digital memberships to event bookings, Core dna supports the way modern membership organizations work and grow.
Proud partners with
YMCA: "From disconnected departments to a unified member experience"
YMCA of Greater Toronto faced mounting frustrations: outdated tools, overbooked programs, and a marketing team stuck waiting on Sitecore developers. With Core dna, they went from digital deadlock to scalable success.
One platform, incredible result:
- Consolidated regional programs and branches under unified brand guidelines
- Gave program managers full control over schedules, content, and updates
- Synced registration data across fitness, swim, childcare, and summer camps
- Launched content-rich microsites for specific program areas
- Saw a 500% increase in online registrations.
“Our new digital platform with Core dna transformed how we engage members. Now we control content, track registrations, and launch new programs independently.”
Personalized digital experiences for every member
Members expect more than static schedules. Deliver an intuitive, personalized digital experience tailored to their interests, history, and location.
- Mobile-friendly class and facility booking across locations
- Personalized dashboards with schedules, reminders, and suggested programs
- Region-specific content, announcements, and pricing
- Language support and WCAG accessibility built in
- Approval workflows and permission controls for distributed teams
Global oversight, local flexibility
Core dna connects every department’s tools and workflows into one platform.
- Custom workflows and dashboards per department and role
- Real-time integration with registration tools, CRMs, and scheduling systems
- Granular permission sets and logic-based UI visibility rules
- Advanced elastic search to power segmentation and content discovery
- Trigger notifications and automations based on user actions or program updates
Expand to an LMS, no plugins or third-party
Give your organization the ability to educate, certify, and upskill members without leaving the platform.
- Deliver virtual workouts, health seminars, certification programs, and onboarding courses
- Enable member enrollment, course progress tracking, and digital credentialing
- Segment learning content by program, age group, or membership tier
- Update and manage learning content without needing tech support
- Combine content + commerce: upsell courses, workshops, and events directly
Scale, simplify, and support your mission
As your programs and community grow, Core dna scales with you, streamlining operations and removing unnecessary technical overhead along the way.
- Reduce operational costs with fewer tools to manage
- Centralize data and eliminate duplicate entry across systems
- Empower marketers and program teams to launch new campaigns faster
- Future-proof your platform with real-time API integrations and automation hooks
A tech platform that puts people first
No code content creation
Empower marketing teams to launch updates in minutes with intuitive, drag-and-drop editing tools. It’s the kind of freedom that lets your mission move at the speed of your members.
Integrated eCommerce & Donations
Manage memberships, payments, and fundraising in one place Whether it’s monthly memberships, one-time class registrations, or seasonal fundraising campaigns, Core dna lets you handle it all seamlessly.
Personalized Member Portals
Deliver experiences that feel like they were made just for each member. With secure login areas, personalized content, and dynamic access levels, your members can view their registrations, events, donations, and more, all in one place.
Automation & Workflows
Core dna’s low-code orchestration engine takes you beyond prebuilt processes. It lets you design automations that reflect how your teams operate, whether it's syncing member data, triggering personalized emails, or creating an AI agents.
The 3 Pillars of the Best Membership Platforms
Members experience
Your membership platform should help you reach members in meaningful ways by enabling personalized, timely, multi-channel messaging without manual work.
Operations
Your membership platform should reflect how your team operates and give you access to low-code automation, customizable workflows, and simple publishing tools.
Growth
Your membership platform should grow with your organization, whether that means adding new programs, supporting multiple locations, or scaling member engagement without switching systems.
How we compare to other membership platforms
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| Own the entire experience |
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| Unified member data |
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| Built-in orchestration |
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| Event & class promotion |
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| LMS & learning pathways |
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| Location-specific content |
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| Content agility |
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| Seamless integrations |
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How we compare to other membership platforms
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