Core dna Glossary

Data Governance

Data governance ensures accurate, secure, and responsibly used data across an organization.

Decoupled platform

A decoupled platform separates front and back ends for flexible, independent operation.

Digital Asset Management (DAM)

Digital Asset Management (DAM) centralizes and organizes digital files for businesses.

Digital Experience Platform (DXP)

A DXP centralizes tools for digital content, offering omnichannel engagement and personalization.

Document Management System (DMS)

DMS is a software that organizes and secures digital documents, enhancing productivity and reducing costs.

Headless CMS

Explains the concept, benefits, and workings of a Headless CMS platform.

Hybrid CMS

A Hybrid CMS combines traditional and headless CMS features for flexibility and ease of use.

Information Architecture

Information Architecture structures and labels content for usability and findability.

JAMstack

Explore the differences between JAMstack and DXPs to make an informed web development choice.

Landing Page

Landing page is a separate web page used to promote a specific product or marketing campaign. It is usually optimized to create the best results whatever the goals are

Localization

Localization adapts content to meet the cultural, linguistic, and functional requirements of different markets.

Marketing Analytics

Marketing analytics optimizes marketing activities by analyzing performance to make data-driven decisions.