The future is D2C. Major brands such as Nike, Adidas, Samsung, Apple and many more have done tremendous work in bridging the gap between brand and consumer in the past few...
February 22, 2022 (6 min read)
Content Marketing blogs - Page 2 of 4
By the simplest definition, a “marketing channel” is a means by which a producer reaches a consumer with their goods or services.
February 05, 2022 (4 min read)
![Black Friday Marketing: A Marketer's Crash Course [2022 Edition]](/files/images/blogs/71/918/black-friday-marketing-title.webp?w=616&h=308&s=fit&f=png)
Any retail owner or executive worth their salt will tell you that Black Friday — and the surrounding holiday season — is perhaps the most opportune time of the year to spur...
January 31, 2022 (10 min read)
Over the past fortnight, we’ve been blogging our three part series on generating shareable content on a frugal budget. In Part One we covered off the best ways to hack free...
January 24, 2022 (7 min read)
Content marketing in 2021 was characterized by swift changes in strategy and how quickly brands could adapt. In 2022, that adaptability could prove to be just as relevant....
January 10, 2022 (10 min read)
If you haven’t noticed, the world of commerce has changed drastically over the past few decades - and even the past few years. It wasn’t all that long ago that consumers in...
November 03, 2021 (22 min read)
Content, content, content. It’s all about creating content, which is why we’re all pretty much drowning in it right now. Over the last decade or so, we’ve experienced an...
October 26, 2021 (13 min read)
As the spearhead of the marketing team, a CMO can make or break a company. But as we edge towards 2021, the position of CMO is becoming an increasingly vulnerable one. In...
October 26, 2021 (9 min read)
Would you like to write a blog post today and receive traffic from it for years? How about a lead magnet or video or infographic that keeps getting you leads 2 years after...
October 19, 2021 (15 min read)
Influencer marketing has continued to prove itself as a fantastic marketing method for our eCommerce clients. The reason influencer marketing works so well for eCommerce...
October 04, 2021 (6 min read)
After already discussing multi-channel and omnichannel marketing strategies in depth, it’s time to dive into the differences between the two. Our main reason for doing so is...
September 25, 2021 (10 min read)
“ No one reads online!” How many times have you heard this statement? Judging by our shortening attention spans and social media addictions , you might even be tempted to...
September 21, 2021 (16 min read)
75% of shoppers browse for items online while shopping in stores. Why? They’re price checking. They’re looking to see if they can get it online within a few hours or days at...
September 20, 2021 (7 min read)
You already know there are over two million pieces of content published daily. But everywhere you turn, the numbers get worse. 60% of marketers are creating...
September 14, 2021 (11 min read)
Social media enables audience participation from far and wide. Philosophically, that’s a great thing for our democracy. Historically, business has taken advantage of closed...
September 07, 2021 (8 min read)
Amazingly enough, before “growth hacking” was a thing, companies managed to grow and increase revenue and profitability all the time! Ignore the hype around “hacks”, which...
September 04, 2021 (17 min read)
Did you know that roughly half of your customer interactions are multi-devices or multi-channel? For example; someone hears your ad spot on Spotify before doing a quick...
August 31, 2021 (8 min read)
Does content marketing work for eCommerce businesses? It’s an interesting debate and one that many online entrepreneurs struggle to grasp. Selling products online is, for the...
August 29, 2021 (17 min read)
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