A/B testing

Feature Overview

A/B testing is a powerful technique used in digital marketing to compare two versions of a webpage or app against each other to determine which one performs better. With the integration of A/B testing in Core dna, marketers can seamlessly execute experiments without needing external platforms, offering a streamlined experience for optimizing content and maximizing conversion rates.

How A/B Testing Works with Core dna

Within Core dna's platform, A/B testing involves setting up two or more versions of a web page or digital asset. Marketers can customize traffic distribution between these versions, and Core dna collects data on engagement, conversion rates, and other key performance metrics. A/B testing results are compiled in an intuitive dashboard, allowing marketers to make data-driven decisions in real-time.

Key Specifications

Practical Use Case

Imagine a retail company using Core dna to manage their online store. They want to determine which product page design yields higher sales. Using A/B testing in Core dna, they set up two versions of a product page—one with a vibrant call-to-action button and another with a more subdued design. Over the course of a few weeks, traffic is split between the two versions. Core dna’s analytics dashboard shows that the vibrant button design generates 25% more sales. Consequently, the marketing team applies this design across other product pages, boosting overall sales performance.