Feature Overview: Add-ons and Up-sells in Core dna
Leveraging add-ons and up-sells in Core dna provides marketers with tools to drive additional revenue and personalize customer shopping experiences. These features enable companies to offer more customized and appealing shopping interactions, ultimately increasing the lifetime value of a customer.
How Add-ons and Up-sells Work with Core dna
In Core dna, add-ons refer to additional products or services that can be included with a main purchase. Up-sells are similar, but they encourage customers to upgrade to a more premium version of a product. Both features are seamlessly integrated into Core dna’s eCommerce platform, allowing you to manage and track their performance through a single interface.
Marketers can set up add-ons and up-sells by defining rules and conditions. For instance, offering a premium support package as an up-sell or allowing customers to bundle accessories with a main product could be part of your promotion strategy.
Summary Table
| Feature | Description | Benefit |
|---|---|---|
| Add-ons | Additional items/services available with purchase | Increases average order value |
| Up-sells | Encouragement to upgrade main product | Boosts premium product sales |
Practical Use Case
Imagine an online electronics store utilizing Core dna’s add-ons and up-sells. When a customer adds a smartphone to their cart, they are prompted with an up-sell opportunity to buy the smartphone with more storage capacity. Additionally, the platform suggests add-ons like a phone case or screen protector. This tactic not only enhances the shopping experience but also maximizes profitability by increasing the order value.
Implementation Example
To implement these features, marketers should follow these steps: Analyze customer data to identify potential add-on and up-sell items. Set up conditions and rules within Core dna’s interface to trigger these offers, ensuring they appear as logical extensions of the customer's initial selections. Continuously monitor and optimize these promotions based on customer feedback and purchasing trends.