Questionnaires and surveys
Integrate questionnaires and surveys with Core dna for actionable insights and improved engagement.
Questionnaires and Surveys Integration with Core dna
In today’s digital landscape, understanding customer needs and sentiments is more critical than ever. The power of questionnaires and surveys, when integrated with Core dna's comprehensive digital experience platform, enables marketers to gather invaluable insights with ease and precision.
How Questionnaires and Surveys Work with Core dna
The integration of questionnaires and surveys within Core dna allows marketers to create flexible, dynamic questionnaires that can be embedded or distributed via different digital channels. By utilizing Core dna’s design and distribution features, marketers can tailor the delivery of these surveys to reach a targeted audience effectively, ensuring higher response rates and actionable feedback.
Marketers can utilize Core dna’s intuitive interface to draft surveys, customize themes, and set display rules based on user data. Additionally, real-time analytics provided by Core dna allows for immediate insight into survey results, enabling quicker and more data-driven decision-making processes.
Specifications and Integration Features
| Feature | Details |
|---|---|
| Customizable Templates | Create surveys using a variety of custom templates. |
| Cross-channel Distribution | Deploy surveys across email, social media, and web platforms. |
| Real-time Analytics | Access live feedback and analytics to measure engagement. |
| User Targeting | Target specific user demographics for optimized responses. |
| Integration with CRM | Synchronize survey data with existing CRM systems for enriched insights. |
Practical Use Case: Customer Feedback Collection
Consider a scenario where a retail company wants to gather customer opinions on a new product line. With Core dna, the marketing team can swiftly create a survey using its customizable templates and then distribute it via newsletters, the company's website, and social media channels.
The survey can be personalized based on customer purchase history thanks to Core dna’s segmentation capabilities, ensuring that the most relevant questions reach the appropriate audience. As responses start to roll in, Core dna's analytics will provide real-time insights, showing trends and highlighting key areas of interest or concern.
This feedback is invaluable as it allows the marketing team to adjust and refine product offerings, strategies, and maximize overall engagement. Furthermore, data can be seamlessly integrated into the company's CRM, providing a comprehensive view of customer sentiment that can inform future marketing strategies.
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