Flexible catalog & cart

Flexible Catalog & Cart Features with Core dna

The power of a flexible catalog and cart system is immense when it comes to creating seamless eCommerce solutions. With Core dna, the integration of flexible catalog and cart functionality provides a powerful toolset that allows marketers to efficiently manage their products, promotions, and customer interactions in one unified platform.

Understanding Flexible Catalog & Cart in Core dna

Core dna's flexible catalog feature allows marketers to customize product lists, categories, and attributes to meet their unique business needs. This flexibility ensures that you can create visually appealing product categories while maintaining the metadata essential for SEO and inventory management. Additionally, dynamic filters and search options enhance user experience, allowing customers to find their desired products faster and with ease.

The cart system in Core dna is designed with flexibility and analysis in mind. It supports various payment gateways and promotional codes, ensuring that businesses can tailor the checkout process to their specific requirements. Marketers can create unique shopping experiences with features like saved carts, abandoned cart recoveries, and personalized promotions based on past purchasing behaviors.

Practical Use Case: Implementation Example

Consider an online retailer specializing in customizable clothing. By utilizing Core dna’s flexible catalog, the retailer can allow customers to filter products by size, color, material, and brand, thereby providing a personalized shopping experience. The retailer can also use metadata to optimize their product catalog for search engines, improving visibility and driving traffic.

In conjunction with a flexible cart, customers can save customization preferences in their cart, benefit from discounts or promotions automatically applied at checkout, and choose their preferred method of payment from integrated options. Additionally, if a customer abandons their cart, the system enables automated email follow-ups, enticing them to complete their purchase.