Custom events and reports

Custom Events and Reports Integration in Core dna

Understanding and leveraging data effectively is crucial for marketers looking to optimize their campaigns and strategies. Core dna's Custom Events and Reports feature allows marketers to dive deep into their data, creating personalized metrics and reports to meet specific business needs. This page will guide you through the benefits and workings of these features within Core dna.

How Custom Events Work with Core dna

Custom events in Core dna refer to specific actions or occurrences that a user defines and tracks within their digital environment. With Core dna's platform, you can set up these events across various points of your digital ecosystem such as button clicks, page views, form submissions, and more. This is part of the platform's flexible architecture, which allows you to tailor what you track according to your unique KPIs and business objectives.

Once the custom events are implemented, they can be monitored through Core dna's intuitive dashboard. This enables easy analysis and visualization of key interaction metrics, providing insights into user behavior that can drive informed decision-making.

Generating Reports in Core dna

Reports generated through Core dna are highly customizable, allowing marketers to focus on the metrics that matter most to their business. The platform supports the creation of detailed reports using the custom events data, providing a range of reporting formats including tables, charts, and graphs for visual representation.

Users can schedule these reports to be generated automatically and even set triggers for report creation based on specific events, ensuring you have up-to-date insights at your fingertips. Reports can be exported to various formats like CSV, PDF, or directly integrated into other business intelligence tools for further analysis.

Key Specifications

Practical Use Case

Consider a retail company using Core dna to enhance its marketing efforts. The company sets up custom events on key touchpoints within their e-commerce website, such as product page views, add-to-cart actions, and checkout completions. Leveraging these custom events, marketers can gain insights into user behavior, like pinpointing where customers drop off along the purchase process.

Subsequently, they use Core dna's reporting feature to generate a weekly report that visualizes these behaviors over time, segmented by user demographics and acquisition sources. This report not only aids in identifying successful marketing channels but also highlights opportunities for user experience improvements.

Moreover, the marketing team sets up automated reports to receive alerts if there is a sudden drop in checkout completions, enabling proactive measures to address issues swiftly and efficiently.

In summary, Core dna's Custom Events and Reports empower marketers with the data-driven insights necessary to refine their strategies, optimize user journeys, and ultimately drive business growth.