Newsletter subscription on checkout

Enhancing Customer Engagement with Newsletter Subscription on Checkout

Integrating the newsletter subscription feature at the checkout stage within Core dna provides a seamless bridge between customer purchase and ongoing brand engagement. By adopting this feature, marketers can significantly increase their email marketing base and, consequently, their customer retention and conversion rates.

How it Works

When customers proceed to checkout using Core dna's platform, they are presented with an option to subscribe to your brand's newsletter. This integration ensures that subscribing is effortless, encouraging more users to opt-in. Once a customer selects this option, their email is automatically added to your chosen mailing list within Core dna, effectively linking their purchase behavior with future marketing campaigns.

Key Features

• One-click opt-in during purchase.
• Automatic email list segmentation based on purchase behavior.
• Customizable subscription prompts and thank-you messages.
• Comprehensive data analytics and reporting on subscription rates and trends.

Practical Use Case

Consider an online fashion retailer using Core dna to manage its e-commerce site. By enabling newsletter subscriptions at checkout, they notice a 15% increase in daily newsletter signups. These signups invariably translate into higher engagement rates, with newsletters personalized based on past purchase data. Consequently, their monthly sales see a 10% uptick as more customers return drawn by tailored offers and updates.

Implementation Example

Summary Table

Summary

By embedding the newsletter subscription feature at checkout, Core dna not only simplifies the process of expanding your marketing reach but also deepens customer relationships with relevant communication. Employ this approach to turn one-time shoppers into loyal advocates of your brand.