Gated content

Gated Content Feature in Core dna

Gated content is an indispensable digital strategy that leverages exclusive content to incentivize user interaction. In the context of Core dna, gated content empowers marketers to strengthen lead generation by capturing visitor information. This comprehensive overview will explore how gated content harmoniously integrates with Core dna, offering unparalleled benefits for marketing strategies.

How Gated Content Works in Core dna

Core dna's platform offers seamless integration and management of gated content. Marketers can create, customize, and manage gated content like whitepapers, e-books, webinars, and exclusive articles directly within the Core dna environment. The built-in rich media capabilities and CMS tools allow for easy barrier-setting and target-specific content proposition.

• Content Creation: Core dna's flexible CMS enables content creators to design and host diverse formats of gated content without needing complex coding skills.
• User Journey Mapping: With Core dna, marketers can design different user paths based on interactions, ensuring that gated content acts as a precise touchpoint for data collection and engagement.
• Lead Collection: Integrate smart forms to capture lead information effectively, and store it directly within Core dna's centralized repository for refined marketing initiatives.
• Analysis and Conversion: Utilize Core dna's analytics to track content performance and conversion rates, providing insights to optimize content strategy and ROI.

Specifications Summary

Practical Use Case: Lead Generation Campaign

Consider a technology firm launching a new software solution. By leveraging Core dna's gated content feature, they create a comprehensive whitepaper detailing the benefits and implementation strategies of the product. This whitepaper is gated, requiring users to submit their contact details to access the document. Marketers then use the captured data for personalized email campaigns, boosting lead quality and conversion rates.

The firm utilizes Core dna's analytics to monitor the engagement and effectiveness of their campaign. By tracking download rates and subsequent interactions, they can refine their strategies and improve ROI.