Custom fields

Custom Fields Feature

In the fast-evolving digital marketing landscape, personalization and flexibility form the keystone of success. To accommodate the unique requirements of agile marketing strategies, Core dna offers a robust Custom Fields feature. This feature empowers marketers to define and incorporate tailored fields into their marketing assets, ensuring unparalleled adaptability and control over their content management workflows.

Understanding Custom Fields

The Custom Fields feature in Core dna enables marketers to extend content types beyond predefined limits, offering a new dimension of customization. Whether you need to add an exclusive metadata field to your product catalog or include an additional data entry segment for specific user groups, custom fields make it possible. This capability allows marketers to make data-driven decisions and present content that resonates more dynamically with their target audience.

How Custom Fields Work with Core dna

Core dna’s platform is built to seamlessly integrate custom fields into existing content types without requiring extensive developer intervention. Through a user-friendly interface, marketers can create custom fields by selecting from various data types such as text, date, and multimedia options. Once defined, these fields integrate effortlessly into the content management process, allowing users to input, edit, and manage data with ease.

Key Specifications

Use Case Example

Scenario: A retail brand wishes to personalize their online store experience by collecting additional preferences from their audience to tailor product recommendations. Using Core dna’s Custom Fields, they are able to add additional fields such as "Favorite Color" and "Preferred Material" under the customer profile section.

Implementation:

• The marketing team logs into the Core dna platform and navigates to the Custom Fields section.
• They select "Add New Field" and choose field types relevant to their data needs (e.g., Dropdown for "Favorite Color").
• These fields are then associated with the customer profile module.
• Upon integrating the fields, the system automatically reflects them in the customer account sign-up and preferences sections.
• Marketing can now utilize this data to enhance their personalization strategies, delivering a more engaging shopping experience.

Conclusion

The ability to leverage custom fields provides marketers with a pivotal tool to capture specific data points that can significantly enrich user interaction and engagement metrics. By aligning Core dna’s Custom Fields feature with business objectives, organizations can optimize content delivery and elevate their overall customer experience.