Created and post dates
Manage content timelines with Created & Post Dates in Core dna.
Created and Post Dates in Core dna
Understanding and managing content timelines are critical for marketers in the digital age. Core dna includes robust features for handling and displaying content dates, specifically 'Created' and 'Post' dates, which are essential for ensuring your content appears at the right time and stays relevant.
How Created and Post Dates Work with Core dna
In Core dna, every piece of content you create is automatically stamped with a 'Created Date'. This timestamp indicates when the content was initially created, which is crucial for tracking content lifespan, auditing, and historical analysis.
On the other hand, the 'Post Date' is the date and time when the content is published or scheduled to appear on the website. This feature allows marketers to plan their content release schedule meticulously, ensuring that new posts go live exactly when planned, even if they are created well in advance.
Benefits of Using Created and Post Dates
- Enhanced Content Scheduling: Plan and schedule posts for optimal engagement times.
- Content Management: Easily track when content was created and posted for better workflow management.
- SEO Optimization: Publish timely and consistent content to align with current events or marketing campaigns.
| Feature | Benefits |
|---|---|
| Created Date | Track content age, historical analysis, detailed auditing. |
| Post Date | Schedule content releases, match publishing with strategy. |
Practical Use Case
Consider a digital marketing team in an e-commerce company preparing for a major sale event. Using Core dna, they can create promotional content weeks in advance and set specific Post Dates aligning with the start of their sale. This ensures that all promotional materials go live simultaneously across multiple channels, maximizing impact and user engagement.
For example, if the team plans to start a Black Friday sale on the 24th of November, they can prepare blog posts, social media teasers, and email newsletters ahead of time. Utilizing the Post Date feature, all this content will be automatically published at midnight on November 24th, so the marketing team can focus on engaging with customers rather than managing postings.
Core dna's integrated approach to managing Created and Post Dates ensures that content workflows remain smooth and efficient, allowing teams to concentrate on crafting quality content that aligns with strategic goals.
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