Create, edit, and manage forms

Create, Edit, and Manage Forms with Core dna

Core dna offers a robust feature to create, edit, and manage forms that streamline customer interaction, data collection, and personalized marketing efforts. For marketers, leveraging this feature means capturing valuable customer data effortlessly and using it to deliver tailored marketing campaigns.

How It Works

The Forms feature is integrated into the Core dna platform, allowing marketers to create diverse types of forms using a user-friendly interface. The system supports a wide range of form fields including text boxes, radio buttons, checkboxes, dropdown menus, and more. Once a form is created, it can be embedded directly into web pages, emails, or landing pages. With the ability to easily edit and manage these forms, marketers can keep data collection methods current and relevant.

Specifications

Practical Use Case

Use Case: Segmenting Customers for Personalized Marketing

Using the Core dna forms feature, a marketing team from an e-commerce company decides to create a customer satisfaction survey. They design the form to include fields like age range, preferred product categories, and overall satisfaction rating. The form is then embedded in the post-purchase confirmation email.

Implementation Example

The marketing team aims to increase engagement by tailoring email campaigns. By analyzing data collected from the satisfaction surveys, they segment the customers based on satisfaction levels and preferences. Customers with high satisfaction scores receive newsletters about exclusive deals, whereas customers with lower scores are targeted with surveys for more direct feedback.

Additionally, the integration of real-time analytics allows marketers to immediately assess the performance of the form and its completion rates, providing insights that enable them to make data-driven improvements.

Conclusion

The form management feature in Core dna is a valuable asset for marketers aiming to incorporate efficient data collection methods into their marketing strategies. By creating dynamic, easy-to-use forms, and analyzing customer data effectively, marketers can improve their campaigns and ultimately drive better engagement and sales.